COLUMBIA, SC – Continuing a year of top honors from both the video game and animation industries, SpeedTree® has been named a recipient of a 2015 Engineering Emmy®. The announcement may be viewed at

SpeedTree, the virtual vegetation software launched in 2002, has seen exponential growth in broadcast and cable since its 2011 television debut in Sesame Street®. Since then, SpeedTree has been used in many episodes of more than 30 television programs, including Game of Thrones, Agents of S.H.I.E.L.D., Penny Dreadful, Black Sails, and The Vampire Diaries.

“Our objective from the start has been to give the best tree and plant tools to as many artists and creators as possible,” said IDV Co-Founder Michael Sechrest. “Our growing adoption by the television industry, and this year’s Engineering Emmy, represent major accomplishments in striving toward that goal.”

The Television Academy, which administers and presents the 67th Engineering Emmy Awards, has named Mr. Sechrest, Co-Founder Chris King and Senior Software Architect Greg Croft as award recipients. The three will accept the award in a ceremony in Hollywood, California, on October 28.

SpeedTree’s year of honors began in February with a Scientific and Technical Academy Award® from the Academy of Motion Picture Arts and Sciences. In July, the software was recognized with a Develop Industry Excellence Award in the Design & Creativity Tool category.

“The recognition of the television community is particularly gratifying,” said Mr. King. “We’re seeing not just increasing use in television, but a broadening array of types of uses. SpeedTree is making its way into documentaries, fantasies and historic fiction as well as real-life dramas and sitcoms. We’re also getting into a good number of TV commercials, in fact. And our broadcast users are employing the full range of SpeedTree capabilities, including wind effects, growth and precision modeling. This is as much their award as ours.”

SpeedTree, the 3D tree/vegetation toolkit featured in a growing list of high-end feature films, television shows and the best video games since 2002, delivers amazingly natural real-time trees and plants for real-time projects, animations and architectural fly-throughs. SpeedTree includes SpeedTree Modeler, which offers a unique hybrid of hand and procedural modeling options. SpeedTree was created by Interactive Data Visualization, Inc. (IDV), founded in 1999 to develop graphic and visualization tools for a wide variety of industries. For more information, visit